Everyone who works online is typically aware of the famous “20% Rule” from Google. When I was working for TechTracker, Wells Fargo, etc, I was always jealous of the idea because I had so many ideas of my own yet no time to work on them. I still managed to throw together some of the ideas that would help me the most, and some have been fairly popular.

When I began running Botsko.net full-time I had to keep up some of those personal projects (Formsaver, Squibbles, etc). Now that I’m my own boss I figured it was time to work out a system similar to Google’s. Because these pet projects have the ability to either bring in revenue directly or by bringing my name to the attention of folks around the world, I figured it was important to give up some client-work time to ensure these projects continue.

While it’s taken a little while to get the corporate-trained instincts out of my system, I’ve really come to like the system. Google began using the system because they figured it would a) make employees happy by letting them work on their pet projects, b) stimulate employees to come up with their own ideas and solutions, and c) give folks a break from their actual work.

Working on Formsaver or Squibbles can be a nice break from client work and it gives me some time to focus on how I would solve a problem. I don’t need approval for it, I don’t need to worry about getting a lecture about using the company equipment for personal use.