In 1998 I began working under the name Jazit Web Design which lasted until mid-2003. In 2002 I started working with more advanced languages and concepts and felt that I needed to escape from something that resembled a pre-bubble business to a post-bubble one. I continued using my name instead (Michael Botsko Web Designs) even though I had little direction and it was still a hobby business.

In 2005 I spent several months figuring out a new direction for my business, with the goal of being self-employed by 2007. I worked with a marketing company to define a general direction for the next year. As recommended by their final report, I worked on a new identity for the business, re-did the website (and blog), and I started to act as business rather than an individual. I decided to use Botsko.net as the official company name.

To start out 2007, I’ve finally turned Botsko.net into an official business. There are all kinds of advantages I’m looking forward to, and it’s going to feel better knowing that it’s official. Filing services and excellent work by The Company Corporation.
Botsko.net, LLC. Official on 1/10/2007.