MySquibbles.com Offline
Almost four years ago I launched MySquibbles.com – a community for parents and teachers to find and share links their children enjoy. It was a great idea and would have been extremely useful, but it failed for several reasons.
Primarily, it wasn’t enough to draw visitors. Parents tend to frequent sites that have parenting information from articles and advice, to links to great deals. Without offering that content as well, Squibbles wasn’t a place you would go because kids are not online that often until they’re older.
The other problem was that the average parent going online with their kids is a target audience that’s very difficult to market to. They typically only learn about things through other parents, school materials, or parenting magazines. Without any time to market or promote the website, it was left online only to serve as a good portfolio piece.
I’ve recently moved servers and during the transition, I made the decision to take the website offline. I’ve kept everything in the event that I want to restore it at some point, but for now it’s no longer needed.