I’ve been doing various forms of web design and development for ten years, although it was mostly just a hobby or a business on the side. In 2005 I began working hard to set myself up for an eventual transition into doing this full-time. Ironically, I began doing this full-time when I was least expecting to, despite all of my work. It’s been six months since I made the transition, so I figured it would be a good time to share some of the things I’ve learned.
1. Always Follow Up
I always try to keep in constant communication with clients - it helps me keep the project fresh in my mind as well as theirs. Sometimes I follow up and they’re reminded that they still need to do something - like pay. It works well with clients, but even better with leads. When I follow up with leads it has that “reminder” aspect, but it also shows that I provide everyone the same level of consideration and communication.
2. Know Yourself
When I began working at home I would become focused on watching TV, stepping outside, eating, cleaning, going through old magazines, playing games, etc. I’m a person who really needs to separate work and home life, so I moved myself into an office. There is absolutely nothing to do in the office except work. I keep an ever-changing list of tasks for each project on a giant white board, and I really don’t have any standard way to track projects as they’re all so different.
This situation works well for me because I’ve learned that’s what my brain handles best. You may be more efficient and more productive working at home without anything written down. The key is to learn what works best for you and to adapt your life to accommodate those needs. Once you’ve found the best method to make yourself productive, you’ll really start seeing the work get done.
3. Play
You need to force yourself to stop working. Around 11:30 or noon I wrap up whatever I was working on and shut everything down and I play a game or surf the internet. It gets my mind off of work, gives me some time to have fun, and it really helps break up the day. Having something in the middle of the day to look forward to also helps me get to work in the morning.
If I convince myself that I can play for a half hour if I do several hours of work, I’m pretty eager to get started knowing I have a “reward” coming. Even to this day I feel guilty taking time to play because I know how much work there is. Now that it’s my business I’m much more concerned about how much money is coming in, and time is money. You just have to learn that a bit of a break is required.
4. Don’t Assume
I’ve always loved the saying ‘when you assume you make an ass out of ‘u’ and ‘me’”. Never assume that you know what your client wants, because you’ll waste time doing the wrong thing. Never assume that a quick and extremely easy change works fine and doesn’t require testing, because something that’s connected will fail and cause problems. Never assume that you don’t need a file, a document, or an email, because right after you delete it you’ll realize why you need it. This last point is the basis for the final tip…
5. Keep Everything
Keep every email, every attachment, and every document. Keep any password you ever have (securely of course), keep all of the materials sent to you for a project. Keep all of your files, and if possible, keep as many revisions as possible. Keeping this much information is a waste of time if you’re not backing it up.
For example, my data is backed up once a day to two machines - one machine at work and one at home. No matter what I need I have access to it, whether it’s a logo graphic someone sent me six years ago or an ftp username/password for a current client. Keeping everything just saves you a lot of time and energy if anything is lost, in question, or needs fixing.
Plus, it’s embarrassing to go back to a client asking for something a second time.
Anyway, it’s been a great six months! Here’s to another six!